Black Stone Cherry 20th Anniversary Event
Partner:
Black Stone Cherry
Year:
2022
Black Stone Cherry, American rock band from Kentucky wanted to commemorate their 20th Anniversary while sharing the rich history and heritage of the group with their Global fanbase.
AFA partnered with StagePilot, a streaming platform and VIP fan experience company to film their rooftop Nashville concert and stream it globally. AFA enlisted Lzzy Hale, front woman for Halestorm to moderate a Q&A and perform a special acoustic set with the band that was incorporated into their live concert. AFA activated a sponsorship with Gibson to support the Global Livestream event and provide additional marketing.
Black Stone Cherry launched a successful live stream and VOD offering that galvanized their fans while generating over $25K in revenue which included exclusive merchandise and over 1000 tickets sold.