GaS Digital Network
Partner:
GaS Digital Network
Year:
2023
The SDR Show, co-hosted by long time tv/radio host Ralph Sutton and all star comedian Big Jay Oakerson under the GaS Digital Network of podcasts, approached AFA with the need to bring in unique, engaging talent and to find effective methods for streamlining and significantly boosting their viewership.
AFA developed a comprehensive campaign leveraging their extensive talent network and executed a robust social media strategy. This strategy focused on producing high-quality content, creating click-worthy clips and maintaining a consistent posting schedule. Emphasis was placed on maximizing audience engagement through thoughtful captions and interactive prompts.
Throughout the campaign, AFA successfully booked high profile guests, including legendary hip-hop MC Melle Mel of Grandmaster Flash and the Furious Five. AFA achieved a 975% increase in Instagram reach and sustained consistent growth on TikTok with multiple posts going viral. Key factors driving this success included strategic use of location tags, hidden SEO keywords and engaging video enhancements like overlays and SFX, all of which encouraged audience interaction and elevated content visibility.