Reeperbahn 2024

Partner:

Artist For Artist, in partnership with Reeperbahn Festival, set out to bring indie talent to the forefront at the premiere festival for new artists in Hamburg, while showcasing Gibson's commitment to supporting emerging artists.
We curated the main outdoor stage, Spielbude XL, featuring panels with top industry experts from SXSW, Nürnberg Pop, Sentric, Playground Music and NME along with performances by Tribe Friday (SWE), Girl and Girl (AUS), and Deer Park Avenue (DE) showcasing the power of Gibson guitars. A Gibson Les Paul Studio "The One" giveaway boosted engagement, driving festival-goers to interact with both the brand, the artists and the panelists on site.
The day long activation drew over 2000 attendees, generating significant engagement both on-site and online with increased web traffic to the site by 35%, and a 25% boost in social media followers during festival week. The Gibson Les Paul Studio "The One" guitar giveaway attracted hundreds of contest entries, driving increased audience interaction. Additionally, participating artists saw a 20% spike in streaming numbers post-festival, further amplifying Gibson’s role in supporting indie talent.