Launch Artist For Action: a non-political coalition of musicians and artists who support gun violence prevention. The challenge was to onboard artists to create a buzz and launch a pressworthy event while having a simple and clear call to action to rally around.
Artist For Action Launch
Client:
Artist For Action/Sandy Hook Promise
2023
Artist For Action Launch
Artist For Artist
Process
AFA built out a website platform with a clearly defined 3 step action plan which includes: Volunteer, Donate and Vote. AFA recruited key artist ambassadors such as Billie Eilish, Peter Gabriel, Nile Rodgers, Sofi Tukker, Peter Frampton, Sheryl Crow and many more. AFA then crafted an aggressive PR campaign working closely with BUSH, their team and partners at Sandy Hook Promise, Live Nation, HeadCount and the Non-Violence Project to rally around Artist For Action, a cause that resonated with lead singer Gavin Rossdale.
Artist For Action Launch
Artist For Artist
Results
A sold out launch concert at Irving Plaza in NYC featuring Mark Barden, Co-Founder of Sandy Hook Promise. The PR around the coalition and event garnered a staggering 1.7 billion impressions with features in Variety, NME, Billboard, The Guardian, Rolling Stone and TV appearances on Good Morning America. This also served as the launch of BUSH's Greatest Hits album and tour.
Project Services:
/ Production / Talent Booking / Budget Management / PR Strategy / Creative Strategy / Social Impact / Venue Sourcing / Festival Integration / Merch Production / Partnership / Sponsorship / Brand Activation / Content
/ Production / Talent Booking / Budget Management / PR Strategy / Creative Strategy / Social Impact / Venue Sourcing / Festival Integration / Merch Production / Partnership / Sponsorship / Brand Activation / Content
Artist For Artist
NYC
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Testimonials:
"AFA exceeded all of my expectations and truly delivered! They nailed every aspect. We will certainly work with AFA in the future."
Jermi Gorman
President of Worldwide Advertising
Netflix
"Working with AFA has provided amazing artist and fan experiences with crucial give back opportunities for our foundation and non-profit partners."
Beth Heidt
Chief Marketing Officer
Gibson Brands, Inc.
"Artist For Artist understands how to execute a successful event from all angles and always deliver. Production stands out when you can feel the passion that’s driving it behind the scenes. With AFA, this is always the case."
James Minor
VP of Festival
SXSW